Start Your Website With Search

Welcome to Optimized By Design, where developing websites Search Engine Optimization is not just part of the discussion, but rather a priority. In today‚Äôs day and age, a website is arguably the most important marketing tool. Not factoring in the way your target audience finds your product or service online is more than a missed opportunity… it could be a detriment to the product you've worked so hard to build.

Search engines might not be the most glamorous sites on the web, yet they are what every internet user relies on to solve their problems, answer their questions, and ultimately help them find what they are looking for. SEO is a marketing strategy that should go beyond capturing rankings for the keywords your website is targeting. Getting a user to your site is only half the battle. You need to engage them from the search engine, then through your website to ultimately to what it is you're selling.

By implementing an SEO strategy from day one of the website development process is not only the way it should be, but also puts your website in the best position to rank, engage and covert. If your website can't be found, in a way, your brand doesn't exist.

Writings on SEO

Seven SEO Metrics You Should Really Care About

May 19, 2011

When it comes to Search Engine Optimization, (SEO) clients usually ask, "Why am I not ranking for this keyword or phrase?" While rankings are critical in SEO, they are not the be-all and end-all due to personalization, social influences and localization of the search engines. And just one change to the algorithm can change everything in the blink of an eye. (Note: This is why your website needs a search marketer to keep a close eye on this for you.)Continue Reading

The Truth About Search Engine Optimization

March 29, 2011

I should start by thanking author Rebecca Lieb as I borrowed the title of one of the best SEO books for this post, because it's very appropriate. Moving on from that, it's been an interesting few weeks for Search Engine Optimization. Among all the nonsense of big sites getting in trouble with the almighty Google, SEOs have been placed into an extremely poor and over-generalized light by articles published on Mashable and Business Insider, to name a few.Continue Reading

Has SEO Finally Gone Mainstream?

February 16, 2011

It's pretty easy to smile if you're working in SEO right now. Demand has finally reached the point that SEO appears to be atop many people's "What should I ask my marketing manager about in 2011?" list. (Where have you been all these years?) It seems SEO has gone mainstream over the last few weeks, even though it hasn't been in the most positive light. Whether it's getting dissed on CBS primetime or highlighted when a seemingly reputable retailer gets nailed for questionable SEO tactics, I believe in the philosophy that "there's no such thing as bad publicity."Continue Reading

What Is SEO? (With Infographic)

December 7, 2010

Search Engine Optimization has gotten a bad rap over the years, from the "black hat SEOs" who have spammed the internet with garbage for "SEO purposes," to the belief that SEO is all about Page Titles and Meta Tags. If only SEO was that easy! SEO is a complex equation that has many moving parts and progress can come to a screeching halt if one of those parts isn't correctly in place. The best SEO happens when everyone is on board, from the programmers to the writers, designers, webmasters--and of course, the clients.

With that said, one of the biggest hurdles us SEOs face is answering the most important question… "What is SEO?" Continue Reading